Jack in the Box turns to robots to solve staffing challenges

Jack in the Box turns to robots to solve staffing challenges

More than 250 publishers, producers, and studios have signed on to the revolutionary GlitchPanel, where they can mobilize resources to deliver innovative projects and challenge a certain set of audiences.

“The GlitchPanel, which we call Glitch Screen, has a core audience of gamers, as well as publishers,” said Matthew Bewick, CEO of Gamestop. “It was a natural fit to build an audience of this size, and we are excited to bring it to life and give feedback on the projects we are working on.”

The GlitchPanel launched in 2014 to challenge the studio’s high-concept aesthetic and set a new standard for the way reviewers and marketers engage with film, TV, and video games. Gamestop, which has a large booth, is part of the GlitchPanel’s efforts to bring audiences in unique ways to the real world.

Games like Firewatch, Star Wars: The Force Awakens, and Shadows of the Empire are just a few examples of the initiatives under development for the GlitchPanel.

The GlitchPanel is an ongoing project—a collaboration between the studios and Office of Media and brand managers—that will last for several years and will touch an array of projects across multiple disciplines.

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