With so much money sloshing around the cloud industry, it’s time for hard negotiating
With so much money sloshing around the cloud industry, it’s time for hard negotiating
Ideas such as paid prioritization, new entrant clauses and new tools like websites that allow companies to see what their users are willing to pay for and what it takes to get there, can help to create a realistic and fair system for making a living in the cloud.
“We’re looking at a system where companies pay up and pay down for information they’re exposed to for consulting and need to know how they’re doing, how their product works and how publishers benefit. That will be a good system for creating a fair deal, for publishers, for consumers and for users,” O’Malley said.
The process is starting to get in the way of the technology-driven environment currently offering online “pivotal” work.
One of the next big protocols will be to bring online sales to the cloud, allowing developers so that they can sell their services on the web and require less manpower and less time that online businesses do.
“You’re at the beginning of this, but we wanted to help, we wanted to know what the business needed to do to get some of that revenue?” O’Malley said.
The technology is also getting in the way of what some have called the unnecessary and under-funded work of creating and selling data services.
While there have been several backlash to the cloud model, many retailers say they have a stake in helping make it happen.
A recent report by the Tax Policy Center found that retail organizations, such as Walmart, are in the midst of an unprecedented increase in paid information. The organization also estimates that the US retail industry has a payroll of $6.9 billion, up from $5.2 billion in 2008.
“This is just not how the US is going to get the kind of revenues we have in such a short time,” said Fred Bucher, CEO of a retail data technology firm in Kansas City, Mo., and a former CEO of the Progressive Web Solutions program. “I think the companies that have been doing this are starting to realize that we are in a really bad situation and they’re coming to this point where they’re not getting enough of the work out of it.”
In fact, there are spreading concerns about that.
Last year, the inaugural Mountain View Summit on Data, Data and Society co-founder Craig James announced the formation of the Pacific Institute, a nonprofit that will establish in Silicon Valley tech centers in California and Washington, DC, and in San Jose, Calif.
As but one of the largest datacenters in the world, the Pacific Institute has been offering data and data analytics for more than four decades and has been developing scalable real-time analytics for big data.
The new data and analytics system is designed to increase cloud-scale sales, prospective customers, add value and offer the best value out of a massive array of data sources.
It suggests that the big data influx will require big data-driven processes which have not yet been implemented as a viable means of increasing sales.
And it further points to a smaller, more traditional business model that could potentially impact the overall amount of information that can be delivered to consumers at every level, from the office to the retail sphere.
“I didn’t see a business model from a traditional business model that would have the broader size of this problem or potential for a more power-driven kind of consumer growth,” O’Malley said.
“Certainly there are some companies that would like to see such a massive data-driven model and I’m sure they will be looking at how to do so, but it’s not how they can do it in a way that is sustainable.”
The Pacific Institute is partnering with companies to bring the system inside the cloud, a forge under which they can leverage it, O’Malley said.
“We’re in a situation where we can realize the potential of a data center that is scalable, that can have massive volumes, and really work with a lot of different people
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