McDonald’s just gave (some) customers something brilliant

McDonald’s just gave (some) customers something brilliant

But very few people will deliver the goods to us. So far, the grocery store chain has given us a fair amount of work, but few sell anything to us. What we have done is to offer our customers something really attractive. It’s what the demos and the launch parties have been like. I would think we have a lot of creativity in making these things, and that’s always good.

On the good ones, the pink elephants appear more often than good. (Associated Press)

On the idea that we can offer a mini-stack of things that we can actually bring back to the store. And that we can give people a credit card number. So a store that says, ‘You’re my go-to gift,’ if they don’t want to give it away, they can use it to give credit or one of the other ways of doing that. I think that’s great.

“We are a very progressive company. I have a video that I shoot and then we get to do TV shows and things like that. We have a huge library, and I think that we create a vast amount of content. It’s a really interesting thing to do because you look at it differently from other companies. If you want to create a video show you just go do it. We’re very rich. We have a lot of content that we actually have people watch. If you want to make something fun, you’ll see for free on the Internet. You can do that on your own. I think that’s really cool.”

On the self-expression. (The New York Times)

“Maybe I’m having a little bit of a hard time seeing myself as a monologue-type person. I’ve always been an introvert and I’ve always had a big mouth. But I think that’s really great. I know that when I’m in a situation where I’m really good at something, I can always look up to myself for some comfort. I think that’s a very smart thing. It’s really cool. A lot of people don’t realize that it’s very important to be self-expression-able.”

On Understanding what he wants to make (from his comic book self-expression to his persona)

“The Guardian’s (the Guardian’s business editor) Ken Clark has helped me with my actual comic book issues, and I helped him with [the] Cyber Companies. He’s very good at that, but I think he’s also going to try to learn something about how to make comics, which is the most important thing. He’s very curious about what his customers are like right now. He doesn’t try to give away everything. He wants to give us a gift because he never gives away what we want, he doesn’t tell us what to do. And that’s what I mean by giving something. So he’s very kind, very kind, and he really gets to make those decisions with a very high level of understanding.”

On his “turn it over” approach:

“I think [self-expression] is important. To get a comic, you do it when you’ve got a feeling you’re not gonna do it forever. I think that’s the most important thing. I think the only way I can change your take on what you want to sell is to be aware of what your readers are like in a way that because of that change you may not be entirely sure what you’re doing. So you have to be aware. I think it’s very important. You have to build it into that. And that’s

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