Meta to change targeting for housing ads after settling DOJ discrimination suit
Meta to change targeting for housing ads after settling DOJ discrimination suit
“People have been saying it’s because back in the day, there was no discrimination case, there was no effort to fight back for it,” she said. “That’s changed as we’ve gotten newer, and we’ve seen more and more lawsuit just based on that and pursuing it, but it’s still unfortunate.”
The FTC’s attorney, Ronald Cohen, said in an interview that the complaint was based on a separate lawsuit filed against PPP, “a California company that has repeatedly discriminated against clients based on race, color, religion, age, gender, or disability.”
Casting a broad brush against racial discrimination, he said, “Why haven’t we gotten a good solution in regards to racial discrimination?”
Of the group’s lawsuit, he said, “The whole thing is over, but there’s a lot of other things to look at.”
The settlement provided, he said, $59 million to work with the FTC’s Workforce Support Services unit, which will work with local offices to find ways to reduce “discrimination” in targeted ads in order to help eliminate “bad practices.”
The settlement as a whole is expected to be adjusted to reflect changes made in the United States Employment Opportunity Commission’s orientation notice in March 2016.
A supervisor at the agency’s Job Centers set up the “Race Discrimination in Job Title” message on websites as part of the new moves, Cohen said. The board struggled with applications of the “Race Discrimination in Employment” message during the weeks leading up to the settlement and was told it would be discontinued in December 2016.
The settlement could also impact hiring practices, Cohen said.
The settlement also comes amid a number of recent efforts by the Trump administration to roll back Obama-era regulations protecting employers from discrimination in the workplace, including permits and health care benefits. Trump’s travel ban was announced by the White House in February, and the ban’s full effect was announced on March 7.
The group said the move to consolidate the “Race Discrimination in Employment” message does not affect its work with employers that advertise on their websites about immigration or their readiness to fire or suspend employees based on their statements about transgender people.
“This is not a matter of creating a new policy, but of addressing the core issues,” Cohen said in an interview.
The “Race Discrimination in Employment” goal is being modified in the Federal Trade Commission’s guidance on workplace conduct and role models.
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